I was in the store with my sister yesterday when we came across this hilarious packaging from Case Logic for a fake-leather binder that holds 48 DVDs with DVD covers or movie title notes.
We noticed the example DVD cover that Case Logic used was actually an image from Zhang Yimou’s 2002 film “Hero”, featuring Jet Li and Zhang Ziyi, among others. However, the title above the image was replaced with the puzzling word “Bonzai”, which, according to dictionary.com, is the Polish spelling for “bonsai”, as in those miniature trees my cube-mate and I are considering for our cubicle at work.
A quick look on Case Logic’s product page reveals the same image as I saw in the stores. A search on amazon.com shows the original source of the image, the DVD cover of “Hero”.
I wonder what Case Logic was thinking when they stole the picture from the movie “Hero”. And what’s “Bonzai” supposed to mean?
Case Logic has worldwide headquarters located in Longmont, Colorado and can be contacted via email at customerservice@caselogic.com or by phone at (800) 925-8111.
1 response so far ↓
1 Cat // Jun 20, 2007 at 10:02 pm
it means, bonzai!!!! I ninja-ed this piC!!!!